Social media agency, content shoots. social media management agency

the social shine up

the social shine up

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
— Leo Burnett
content shoots sydney, social media management, beauty brands, lifestyle brands

MEET JADe

I launched The Social Shine Up in 2022, at the same time I made the decision to head for sunnier climates and leave the beautiful flat that I loved, in Cardiff Bay, Wales. Travelling in 2017 lit my desire for travel and adventure... no time is ever the right time, you just have to do it! 

Before starting my own agency, I served as Digital Marketing Manager at body care brand WooWoo, joining when the founder was still packing orders from her home. Over the years, I contributed to WooWoo’s growth as they expanded into warehouses across the UK, Australia, and the US, and secured partnerships with major retailers like Superdrug, Feelunique, and Sephora. This journey sharpened my expertise in organic and paid social media, content creation, email marketing, and brand strategy.

My career also includes agency experience and in-house roles, giving me a well-rounded perspective on what it takes to build and sustain a business. From day one, I’ve been passionate about championing female-founded businesses. My early days in an agency saw me onboarding startups led by inspiring women— I've had the pleasure of watching them flourish year after year!

The Social Shine Up embodies everything I stand for: being bold and embracing your uniqueness. I’ve had the privilege of working with incredible brands like Celeste Starre, Ambra Maddalena, Naydaya, and more. Supporting businesses is not just what I do—it’s what I love...

we work with bold brands

we work with bold brands

we work with bold brands we work with bold brands

content shoots. social media management female owned

your team.

After 12 years as partners and two years in business together, we’ve cultivated a foundation of trust, commitment, and a shared vision that we bring to every client relationship. We’re building lasting connections.
Zach joined the team from a different path entirely—construction. Having had his own plastering business, he brings a practical mindset and a natural talent for logistics. He handles the technical and operational aspects of The Social Shine Up, ensuring that every project runs seamlessly behind the scenes. His detail-oriented approach complements Jade’s creativity, allowing us to offer clients a seamless blend of strategy and execution.
At The Social Shine Up, we focus on the big picture and every small detail - from strategy to logistics, creative vision to technical precision – freeing you to do what you do best.

Where Creativity Meets LOGIC.